Mathew Abraham

Started by Mathew Abraham, a Mechanical Engineer, Hala has now transformed into a large business enterprise serving the whole of UAE and various other parts of the world with quality forklifts, wheel loaders, service and parts.

Mathew came to the UAE as a Works Manager at Jebel Pack at the end of 1996. But, an entrepreneur at heart, he was restless and wanted to embark on his own. Spotting an opportunity for reasonably priced forklifts, he set up Hala. He began by personally sourcing and importing used forklifts from Japan. These forklifts were reconditioned at his yard and then sold in good working condition. The reliable and professional after-sales service provided was a key factor in Hala’s success. Over the next few years, Hala expanded its business.

In 2002, Hala was the first to introduce Sideloaders in the UAE to efficiently handle freight containers. In 2006, Heli, the world’s 10th largest forklift manufacturer, made Hala their sole distributor in the UAE. In his quest for providing the best equipment for various new industries, he left no stone unturned. In 2018, Hala was appointed the sole distributor of Ceksan, one of the fastest growing Industrial Sweeper Manufacturers in the world. And in 2019, Hala joined hands with Ajax, the global leader of Self Loading Concrete Mixers.